Marketing Philosophy
I Make Profit but My Customer Does Not, My Customer Will Be Gone,
I Make More but My Customer Less, the Business Will Not Last Long,
Both Sides Evenly Make Profit, the Business Will Last Long and Bring Me More Profit.

Strong Support & Guarantee in Eight Aspects

1. Support to Set up Stores: a certain percentage of the cost of setting up stores will be advanced according to different store levels.

2. Regional Protection: no less than 1,000m of distance between franchise stores (one for each county in principle); no less than 2,000m of distance between centre stores; no less than 5,000m of distance between flagship stores.

3. All the franchise stores, centre stores and flagship stores shall procure at uniform retail prices regulated by Head Office and sell at uniform retail prices which ensures uniform market prices; all the goods shall be procured from superior store.

4. Guaranteed Return & Replacement of Goods: the Head Office provides necessary return and replacement of goods according to sales figures.

5. Advertising Support: the Head Office puts overwhelming advertisement on various kinds of media.

6. Strong support to education, training and professional guidance on marketing.

7. Promotional Support: the Head Office provides regular promotional support.

8. Special Support: to encourage joining in us and set up stores, the Head Office offers different allowances or even total amount advanced for initial opening at different times when stores are set up.

Program of Joining in “10K Stores Project”

Category	Basic Conditions	Basic Earnings
Franchise Store	1. initial procurement of over RMB30,000 2. over 20m2 of business area 3. with one or more full-time staff	1. product sales allowances 2. market development fee 3. market services fee
Centre Store	1. initial procurement of over RMB100,000 or newly set up 5 franchise stores 2. over 40m2 of business area 3. with two or more full-time staff	1. product sales allowances 2. market development fee 3. market services fee
Flagship Store	1. initial procurement of over RMB200,000 or newly set up 5 franchise stores 2. over 60m2 of business area 3. with three or more full-time staff	1. product sales allowances 2. market development fee 3. market services fee
Agency	1. develop no less than 5 flagship stores; 2. there shall be a sound organizational structure; 3. responsible for the management of the entire market of lower levels.	1. enjoy the management fee in proportion to the total turnover of the administered market; 2. enjoy commission of total sales amount by stores administered at different levels.
Region	1. with 6 agencies; 2. over 150m2 of office space.	1. enjoy the management fee in proportion to the total turnover of the administered market; 2. enjoy commission of total sales amount by stores administered at different levels.